experimenting to innovate

In our ideas laboratory, we validate creation processes and we develop ICT apps based on:

  • Big Data
  • Artificial Intelligence (Machine Learning)
to understand human behaviour


CounterGrogWise's Soul

CounterGrogWise is a laboratory for BIG ideas. We believe that businesses are above all a human adventure that carries the world forward – that’s why entrepreneurship is the world’s biggest transformation lever. CounterGrogWise exists to generate opportunities for a vast talent community and pass on our boldness and our entrepreneurial culture and spirit.

We want to contribute to changing people’s lives by enabling them to have an impact, to make a difference, and to move the world forward together.

HF Logo


The first big product in our laboratory is “in the oven”. HeroFinder is meant to be THE initiative that will change the way gamers enjoy online gaming. Based on psychological tools such as Soft Skills analysis, Big data and Machine Learning algorithms we will create a revolution not seen before. Players will be able to enjoy their games without toxicity, drop outs or trolls. Coming out this fall.


CounterGrogWise's Mantra

IN&OUT Team Approach

We drive the word TEAM to its max expression. We enjoy working together, we fight together and we strengthen our daily relationship in and out-company. And we develop things to make others enjoy the fact of becoming a team…

The team: ‘Our holy grial

Before jumping together in this adventure, we have been depurating our skills to ensure we are the best in what we do. From different expertise views, we are all creativity, growth and profitability oriented.

Technology as a power

We believe well driven technology is the way to empower the world. We join our experience to develop technologies that will provide happiness, satisfaction and work positively on self-esteem improvement.

Infinity and beyond!

Software opens us a world full of possibilities, wider and wider. The goals we establish are barrier-less and, with our passion, we make them a reality.


The Alchemists Behind The Mission

We Couldn’t Do It Without Them

Mercè Delgado

Founder, CEO & CFO

Tech and games enthusiast, Animal lover Cardona-born. Mother of Co-Workers.

Sandra Pallarès


If you are reading this it's probably beer o'clock. Tech enthusiast, serie and videogames addict and karaoke enforcer.

Jorge Luna

Chief Product Officer

UX Guardian, storyteller, font enthusiast and GIF overwhelming agent.

Paula Petrone

Data Science Advisor

People and Data lover, mom of two little velociraptors. Part time runner and take-out food expert.

Carlos Querol

Social Media Manager

Ramen addict, videogames and esports enthusiast and meme overlord. Also fluent in dad jokes.

Saray Sevilla

Support & Illustration

Animal rescuer, snowboarder, craft beer tester and laughs creator.

Rene Montilva


Salsa and bachata messiah. Arepa's expert. Best CoD player at home.

Aïda Martínez


Bumble and Tinder guru. Instagram phenomenon.

Ángel Franco


Freaky as a way of life, martial arts and psychology allows him to master the videogame multiverse.

Pepa Albarracín

Communications Director

Tireless inquirer. Happy to experience and live the digital era. Love to walk on trails where WiFi doesn't reach.

Etienne Sánchez


Causal DotA 2 player, not that good with a racket. Simpsons's fan and programmer 24/7!

Rafael Sendrea


Videogames true lover and evangelizer. Passionate about work and contributor of creativity. Very competitive amateur tennis player.

Agustín Ramos


Entrepreneur, University student, Creative, Lover of scientific sports and music